- Courtesy GQ Magazine

As founder and CEO of 2oceansvibe Media, Seth Rotherham has proven that there are ways to make a success out of a sideline. With the blogging days behind him (over 15 Blog of Year awards) and over 20 staffers on hand at 2oceansvibe.com, 2oceansvibe Media has exploded into a South African phenomenon - as Seth somehow continues to live the holiday. It makes sense then, that his newly published business book bares the same title as the 2oceansvibe slogan, Work is a sideline. Live the holiday. Read more about that here.

2oceansvibe Media's primary asset, 2oceansvibe News (2oceansvibe.com) speaks to half a million unique readers a month (Google Analytics 2014) and is the biggest solely owned online news publication in South Africa. 33,000 people follow 2oceansvibe on Twitter.

2oceansvibe Radio launched in August 2010, a first for South Africa, boasting an audited 10,000 - 15,000 qualified sessions a month. The average listening time is around 1 hour.

Seth's other business interests include his 'pet projects' company, Daddy Cool Trading, which operates the likes of Get Jet - a discounted private jet company. He is also co-founder of OurHood - South Africa's fastest growing social network for neighbourhoods. Sign-up here.

Seth was chosen as GQ Magazine's Best Dressed Man 2010, proving that the fashion industry does have a sense of humour. One man who doesn't have a sense of humour is Idol's Randall Abrahams who made is very clear one year, with hilarious consequences.

Former Carte Blanche anchor, Ruda Landman included Seth in her Changemaker series. Watch that here.

Interests apart from the internet include charity, business, tech (don't miss Tech Report on ENCA channel, which Seth co-hosts every Thursday at 21h30 on DSTV channel 403 ), sport, fashion, entertainment, technology, politics and travel. He speaks excellent broken French and can even order a Campari and Soda with ice - in French - during his annual European vacation.

Long-term endorsements and sponsorships include MINI, Vespa, Grolsch, Mount Nelson hotel, Puma, Digicape Apple Mac, vida e caffe, Uber, Sunglass Hut, Jack Daniel's, Pierre Jourdan and Butlers pizza (the 'Rotherham' pizza is to die for). Restaurant alignments include Cafe Caprice in Camps Bay (try the 2oceansvibe cocktail), Quaglino's in Mouille Point (the 'Smokey Seth' cocktail has your name all over it) and the Mount Nelson's Oasis and Planet Restaurants. Follow @sethrotherham or @2oceansvibe on Twitter.